Meet The SFM Team

One thing is for sure, when you join The SFM you are not alone! You have some seriously talented and professional people who are committed to your development and success. No question or concern is too small or petty for them to address and assist you with when it comes to you and your business.  The help is all around, all you have to do is ask!

The SFM’s Founders

Stuart Ross, Co-Founder of SFM/DEA

Stuart Ross is a catalyst for change and a strategist for online success. Using his own proven business accomplishments as a template, he’s passionate about sharing his knowledge and providing marketing platforms that give students the opportunity to create positive results which dramatically improve their lifestyles.

To date Stuart has helped thousands of people transform their lives and collectively generate millions in revenue – as a digital expert, mentor, sought-after motivational speaker for entrepreneurs and now the co-founder of SFM and DEA, he continues to raise the bar when it comes to showing people from every walk of life how to create a lifestyle of their own design.

Jay Kubassek, Co-Founder of SFM/DEA

Jay Kubassek is an author, producer, professional speaker and digital entrepreneur. After years of hard work and determination, he overcame insurmountable odds and fulfilled his dream of personal and financial freedom through internet marketing.

Jay’s passion is creating major impact in people’s lives, through both digital business know-how and explaining the secrets that top performers use every day and sharing his insights with students so that they too can work toward their dreams of financial independence. In addition to being co-founder of SFM and DEA, Jay’s #aWAKEUPcall platform is dedicated to giving people the confidence to reach for their dreams.

The SFM’s Sales Team

Justin Woolf – Head of Sales

Justin’s speciality is illuminating people’s innate power so they can achieve their fullest potential. His experience includes building three multimillion dollar businesses. Justin’s best friend is his Bullmastiff, Stella Bella.

Mark Hayes – Business Strategy

With over 30 years in global product sales, Mark is a rock star when it comes to strategic planning that gives our company and members a clear trajectory to achieve their business goals. Mark makes his home in sunny Florida and has the muscles to match his brains.

Ashley Burley – New Student System Consultant

Bringing his insider expertise in online marketing and an easy-going personality, Ash guides our new members in getting on track successfully. His out of hour’s activities include soccer, boxing and wrestling with his overly-excited dogs.

Oliver Mallory – Business Consultant

Oliver excels as a Small-to-Medium Business Growth Consultant and he’s passionate about helping our members achieve success. Out of hours, he enjoys playing football (soccer), learning about future technology and getting creative with making music.

Daniel Stewart – New Student System Consultant

With his outstanding customer experience skills and online marketing expertise, Daniel guides our new members on their journey like a lighthouse. Out of hours, he loves music, keeping fit and spending time with his twelve nieces and nephews.

Lauren Kingsman – New Member Services

Lauren’s expertise lies in luxury customer service and sales. She has a sparkly, happy go lucky personality and gives our new members a warm welcome. Lauren is in her element when keeping fit, exploring new places and playing with her four dogs.

The SFM Coaches

John Jackson (‘JJ’) – Leadership Development

With his passionate communication style, JJ brings a powerfully fresh conversation to the concepts of true leadership, transformation and positively impacting others. Out of hours, JJ is a gifted portrait artist and woodwork creative. He also loves coaching his son’s basketball team.

Jay Williams – Marketing Training

A long standing SFM/DEA member and entrepreneur, Jay is the guide behind many of our helpful video tutorials and also provides training for ELITE’s. Out of hours, he loves travelling, munching chocolate, playing football (soccer) and dance music.

Brian Parsley – Business Efficiency & Head of Customer Loyalty

Brian specializes in helping organizations increase effectiveness. He heads up day-to-day operations here. He also keeps busy doing public speaking or writing for magazines. When he’s not travelling or working, Brian loves relaxing at a lake with his daughter.

Greg and Fiona Scott – DEA GOLD Level Member Training

Authors of ‘Living A Laptop Lifestyle’, digital freedom ambassadors Greg and Fiona are another of our major success stories. While enjoying stunning locations around the world, they share their invaluable marketing expertise with our community.

Guy Ferdman – Member Training

Co-owner of the SatoriPrime legend at SFM, Guy shares his advanced marketing expertise with members each week. Out of hours, some of his interests are personal development and meditation. Guy adores his two cats and loves to travel the world.

Christian Bir – Marketing Compliance Consultant

DEA Black member Christian is a master at Google Compliance and shares his knowledge with our team so we never make the search giant angry! Out of hours, he loves to DJ, dance and spend time with his beautiful wife and three energetic kids.

Danielle Wilson – Marketing Leadership

Danielle brings a decade of training, branding and entrepreneurial expertise to our team. She is passionate about personal development and showing marketers what it takes to create long-term business success. Out of hours, she loves spending time with her beautiful son.

Ilan Ferdman – Member Training

Co-owner of the SatoriPrime legend at SFM, Ilan shares his advanced marketing expertise with members each week. Tennis, driving fast cars and DJing are just a few of Ilan’s many hobbies when he’s not relaxing with his beautiful wife and two kids.

Mark Ford – DEA BLACK Level Liason

Mark brings a wealth of experience to DEA as a former attorney turned successful entrepreneur. He specializes in zero-cost lead generation strategies. A former DJ out of hours, these days he enjoys traveling the world watching cricket matches.

The SFM’s Loyalty Team


Patrizio Pezzutto - Customer Loyalty Team Lead

Patrizio leads our Customer Loyalty team with passion and a sense of fun. To offer world class customer service is their goal. His WHY is to offer others the courage to explore a positive perspective so that they find the faith to overcome and be liberated.



Brenda Campbell – Task Management

Brenda brings 15 years’ of expertise and a huge heart to the table. Savvy and experienced with all our systems and programs, she helps manage task flow with dedication. Brenda and her husband love spending time with their grandchildren and watching baseball.


Irene Webster – Community Liaison

Irene brings her huge heart to the world of social media and our entire community. She has a wide scope and a very large presence here. Irene recharges by making her home an oasis of inspiration and walking her ‘special beach’.


Rebecca Bromley - Accounts & Billing

Rebecca is a small-business support specialist, both for SFM and as an entrepreneur. She feels strongly driven to help others achieve and to leave things better than she finds them. Rebecca lives on a farm – she enjoys kayaking and candle-making.


Sandra Lemming - System Consultant

Sandra has a diploma in business and 30 years’ experience in customer service. She loves helping people find their inner potential and achieve their dreams. Out of hours Sandra can be found cooking with family or sitting in the sun listening to music.


Frank Sieben - System Consultant

Frank has the gift of truly listening to people and spreading the love – he inspires by always speaking from the heart. Being highly creative, Frank is a gifted songwriter and music producer. He also owns a business and does motivational podcasts.


Jill Humphreys - System Consultant

Jill comes from a long line of entrepreneurs and has a wealth of experience in a number of fields. She loves helping to empower people. Other passions include Italian food, moonlit chats and walking her four-footed soul mate Westie along the coast.


Cynthia Serra Neves - System Consultant

Cynthia wins over life with her bubbly personality and numerous passions. She gives our members her all with caring and dedication. Cynthia has recently taken to travelling the world, saying her itinerary is Love and Connection.


Megan Baker - System Consultant

Megan makes it a point to stick up for the underdog, is easy going and loves all creatures of the planet, making her a compassionate asset in our Customer Loyalty Team. She feels happiest in nature, but also enjoys people’s stories and learning new things.


Rochelle Dumbaugh - System Consultant

Rochelle is dedicated to helping our members hit Ah-Ha moments. She has a large personality and thrives on gaining fresh knowledge daily. Out of hours, Rochelle enjoys Family Game Night and proudly holds the trophy in Skip-Bo.


Marion Hacid - System Consultant

Marion loves helping our members because she is also highly passionate about the digital economy. She takes pride in the challenge of personal growth and out of hours Marion is at her happiest when on a surfboard.

The SFM’s Content & Design Creative Team

Melissa Fletcher - Brand & Content Conversion

With 15 years’ expertise in online marketing within the corporate arena, Melissa specializes in creating digital brand trust and breathing life into all things content. Out of hours Melissa can be found curled up with a book or strolling through scenic landscapes.

Alex Eastman – Director of DEA PLATINUM

Alex heads up the DEA PLATINUM Brand Incubator Portal with excellence and flair, since digital branding education and helping members shine is his passion. Just some of Alex’s other talents include being a graphic designer and semi-pro footballer.


John Bromley - Manager of ImportExperts Platform

John has a love for organization, user experience and building digital products. He currently manages our ImportXperts platform. Out of hours, his passions are traveling, mountain biking and playing guitar as well as drums..


Tony & Carmen Matthews – Corporate Social Media Strategy

DEA BLACK Level members Tony & Carmen bring their skilled social media magic to our team. They also own two successful digital businesses. This dynamic duo has been living the laptop lifestyle travelling the world since 2014, with no plans to stop!


Sarah Magazzo – Content Specialist

With a BA in communications and her experience as a social media manager, Sarah manages our corporate blog, brings vitality to online content and also helps keep our members feeling motivated. Out of hours, Sarah loves travelling the world.


Patty Peery – Calendar Organizer, Webinar Host & SFM ELITE Coach

Patty’s sparkle always makes our members feel welcome. She also excels at organizing our videos and member Calendar. Out of hours, Patty’s value is Family First. She also works with charity – training service puppies that help people with disabilities.


Stephanie Morris - WakeUp Brand Manager

An avid online marketer, Steph brings huge value to our digital team. She manages the WakeUp online shop and it’s social media accounts. When she’s not travelling the world and helping to manage Jay’s schedule, Steph loves spending time with their three dogs.